Strategic Design Studio

About Studio Coops

We’re a two-person strategy and design studio that helps teams make smart, creative decisions. We move fast—creating prototypes that balance user needs with business goals.

How we work

We operate in focused 4-week sprints, following an iterative Double Diamond approach: explore, define, design, deliver. It’s lean, collaborative, and results-driven. We work closely with founders, leadership, in-house teams, or partner agencies, where we add the most value.

What we design and build

  • CX strategy & journey design
  • UX & digital product design
  • UI development & prototyping
  • Creative direction, motion & 3D

Who we are

Paul Coops

Creative technologist and designer who brings ideas to life through functional solutions. Paul combines UX, visual design, motion, 3D, and design systems with deep technical expertise and fluency in multiple programming languages. His work occasionally extends into sound design, audio programming, and original music, adding subtle layers to interactive experiences. Fast, thoughtful, and hands-on, Paul makes things work—and makes them resonate.

Veronique Coops

Creative strategist focused on clarity, energy, and direction. With a background in UX, branding, and digital transformation, Veronique leads initiatives that connect people, purpose, and product. At ING, she helped make complex initiatives human and impactful, often by doing things a little differently. Veronique blends strategic thinking with a maker’s mindset, bringing sharp ideas to life with structure, creativity, and just the right amount of disruption.